For cafés · Calgary launch cohort

The first 15 Calgary cafés join free for six months.

We're building Brew and the City before asking any café to pay for it. Tell us about your café below — five minutes, no commitment — and you'll be first to hear when Founding Partner spots open.

Discovery never stops

A directory listing goes stale. Matching doesn't.

A review-site listing is a one-time snapshot — you rank once, then compete for scroll position forever after. Match % works differently: every new sign-up runs the same taste quiz, and everyone whose taste actually fits your café gets shown you, today and every day after — not just the week you paid to be seen. You don't get discovered once — you keep getting discovered, for as long as you're on the map.

Mockup — not real data
☕ Your Café91% match
“Maya saved this café”
“Jordan ranked it #2 for Vibe”
Founding Partner
Your Café
Part of the first Calgary group
First In The App
One of the first 15 cafés real Calgarians see when the product goes live.
Priority Placement
Guaranteed inclusion in launch-week features and the Founding Partners page — permanently.
More Local Attention
A dedicated launch post, a mini photo session, and rotation in seasonal guides.
Launch Event Opportunity
Eligible to host or participate in the launch event itself.
The City Card

One card, every café, five visits.

Every member gets one City Card, automatic at signup — it isn't tied to any single café. A visit at any partner café earns a stamp toward it: they upload a receipt from your page, you approve it in the portal (no POS, no hardware), and it counts. Five stamps — max two from the same café — unlocks one free item, redeemable at any partner in the network, not necessarily yours. You only pay out when a member redeems with you specifically; the other visits on their card happened at other cafés and cost you nothing.

The founding terms, as planned

Free for the first six months. Full terms if you stay.

  • Full Partner benefits free for the first 6 months — profile, menu matching, portal, promotion
  • City Card stamps included; monthly free-item redemption is optional, capped, and café-controlled
  • No POS integration, no new hardware — a web page and a PIN
  • 30 days' notice to leave; no surprise invoice — you choose what happens after six months
Tell us about your café
Interested? Let's talk.
  • Free for the first 15 approved cafés, 6 months
  • Pricing after that is worked out with you directly — reach out and we'll walk you through it
  • No payment method required to say you're interested
  • Nothing is binding yet — this page is the pitch, not the agreement
What each tier includes
Listed
Free
  • On the map, fully matchable
  • Real Match % for every user
  • Profile, hours, photos
Featured · capped at 8
Let's talk
  • Everything in Partner
  • Quarterly photo shoot, ~10 images, yours to keep
  • One dedicated Instagram post or reel monthly
  • Homepage placement, 1 week per quarter
  • Rejection reasons — why people passed on you
Founding Partner
Free · 6 mo
  • Locked-rate continuation, first 15 cafés only
  • Everything in Partner
  • Launch-event priority
  • Roadmap input
What money can never buy
A higher Match %, not for any price. A spot in anyone's top 3 — results are ordered by fit alone. An award — those come from real head-to-head results, and unpaid cafés win them. Removal of a competitor from the map. Suppression of a bad Insights report. You cannot buy a better score here, and that's exactly why a genuinely good café wants to be on this platform instead of Yelp.
Questions owners ask
Not ready to commit to anything? Tell us anyway.

A five-minute survey — your name, café, and what you'd actually want from something like this. No account, no obligation.

Take the café survey or email hello@brewandthecity.com